Top 10 Recruiting Trends This Year

The pandemic has changed the way recruiting used to take place earlier. Find out the top 10 recruiting trends this year…

The last year has been particularly difficult for everyone, worldwide. It is astonishing to find out what a great difference a year can make in all processes and businesses. Last year during this time, the employment rate was at an all-time high and the market had been highly candidate driven. However, all because of a global pandemic, the situation in the market has completely flipped since then. Read this blog to find out the top 10 recruiting trends this year.

From flexible working to the importance of digital skills, to employer branding and diversity in the workplace, 2020 has accelerated trends that may have taken years to shape. Today, Recruiting looks totally different than it looked a year ago. Virtually recruiting remote workers is the new norm for many. Internal mobility and upskilling programs are being built out, many for the first time. Diversity is finally being treated with the urgency and accountability it always deserved. It is now important to find out what the recruiting trends will be for 2021.

#1 Increased Focus on Employer Brand

As per LinkedIn’s Ultimate List of Employer Branding Stats, almost 75% of candidates take a look at a company’s employer brand and reputation before they decide to apply for a particular position. This makes it all the more important that your company’s image is crystal clear and appeals to the candidates to apply to your organization. In 2021, as things start getting even more competitive, your social networks, website, and all your public information might need to be revamped so your brand gets a stronger voice.

#2 Use of various tools at work and Recruitment Automations

The use of various tools in the Human Resource Departments as well as the entire organization, especially in the recruitment processes has increased by leaps and bounds. This is one of the most important recruiting trends this year. The use of Artificial Intelligence in hiring is the new norm followed by recruiters. More and more companies are starting to realize the advantages of integrating an Applicant Tracking System into their company that makes hiring all the more easier, simpler and less time consuming. AviaHire, with its various integrations and advanced features, is sure to leave an impact on its users because of the ease-of-operations and customizable features.

#3 More flexible working environments

Remote Working became the new norm in 2020 to a large extent, and it is going to continue in a similar way this year. Covid-19 made working from home not just possible but essential for many industries. For those that didn’t need to physically be onsite to work, wfh was mandatory at times and simply sensible at others. A lot of companies realized the advantages of working remotely and discovered new ways of working efficiently even when not on site. In 2021, a hybrid working situation might suit many, whereby the working week is split between home and the office. This helps to increase the opportunities for candidates worldwide, as well as enables recruiters to hire from a global talent pool.

#4 Evolving Talent Pools

2021 is bound to witness an increasing focus on talent pools as one of the top 10 trends of recruiting this year. With the whole Hr industry focusing on time saving and cost-cutting, searching in your company database and gathering talent from previous open positions is proving to be the most efficient recruitment tactic this year. This will allow you to search for people in different cities or even across country borders. Larger talent pools usually mean more high-quality candidates, so this new development can be a great opportunity to improve your talent pools across the board.

#5 Remote and Internal Hiring are the new norms

Larger businesses will increasingly invest in training and development internally, hiring less but making smarter recruitment decisions and building on that talent more. According to a report by LinkedIninternal hiring at UK businesses increased by 20% between April and August in 2020 as compared to the same period the previous year. Remote hiring is another new trend that set its foot in the recruitment industry with the onset of the global pandemic. This change has been huge in 2020, and is also likely to grow tremendously in 2021. Video interviews and online tests both are solid options to assess candidate skills today.

#6 Enhanced Workplace Diversity

2020 was not only the year of a global pandemic, it was also the year of #BlackLivesMatter and #AllLivesMatter that has led companies into thinking how they can make their recruitment process discrimination free and also build a diverse workplace. Not only is this the right thing to do, it makes sound business sense. Countless research has found that diverse workplaces lead to more profitable businesses. Another 2021 trend will help to facilitate this as remote working will allow the expansion of talent pools to reach underrepresented groups.

#7 Increased focus on freelancers

With businesses trying to become leaner and save costs, an increasing number will turn to freelancers to cover short term hiring needs — especially now more businesses are open to remote workers. Accordingly, the freelancer pool has expanded rapidly as those struggling to find permanent positions look to freelance work out of necessity. So as well as flexible work within permanent positions, flexible talent will be looked to on a short-term basis.

#8 Shifts in Employer Branding Strategies

Employer branding has always been an important area of concern, especially when it comes to attracting top talent. But today, what candidates are looking for has changed somewhat. With the increase in remote working, perks such as a fancy office with free drinks and gym membership just aren’t enough anymore. Instead, job seekers want to know that a company cares — diversity and inclusion policies and mental health initiatives are crucial. As per a survey by LinkedIn, employer branding must now “hinge on empathy and actions” rather than company perks.

#9 Prioritizing Candidate Experience

This trend does not have very much to do with the pandemic but has gained popularity during the last year which is why it made its way to the top 10 recruiting trends this year. If a candidate goes through a pleasant experience with your company, they will be more likely to accept a job and even refer someone for an open position. Open yourself up to feedback and listen to your candidates — both those who end up taking the job and the ones who reject you. If the majority of them mention that one particular part of your hiring experience could use some work — they’re probably right and you should address the issue. Open and honest feedback is important from the point of view of the employer brand.

#10 Expanding Skill Sets

The coronavirus pandemic has highlighted the vital importance of soft skills such as adaptability, problem-solving, effective communication, and collaboration. Digital skills are also in demand and will become essential over the next decade. Prepare your candidates on how to demonstrate these skills and encourage clients to look at a range of skills when it comes to talent rather than just direct experience and qualifications.

To Summarize

While the pandemic is suddenly a factor that is going to affect the recruitment industry in the coming year, it’s our job to keep them in mind and adapt ourselves to them as much as we can to be able to keep functioning. 2020 was an incredibly challenging year and one that no-one could have predicted but it has also taught us a lot about best practice, about getting how to ride out a recession, about the importance of nurturing client and candidate relationships, and being more than just a CV-pusher. All we can do is continue to reassess our processes and keep improving them with our candidates’ experience in mind.

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Suchismita Panda