What is the Future of the Applicant Tracking System?

The world is moving into automation and AI, and this leads way to the new age Applicant Tracking System(ATS). Read further to understand what the future might be like for the ATS.

The world knows that Applicant Tracking Systems (ATS) made their way into the recruitment domain just a few years ago. Although, previously, ATS solutions were implemented only by a few companies that could bear the heavy investment costs, now their use in the HR arena has risen to a great extent. According to a recently released survey report, the majority of staffing firms worldwide will opt for an Applicant Tracking System by the end of 2020 to improve the overall talent acquisition efficacy, in this scope the future of ATS definitely looks bright.

Read on to find out more about the evolution of Applicant Tracking Systems and how the same has been beneficial for the new breed of recruiters.

Traditional Applicant Tracking System

Until a few years, staffing agencies were all using their manual expertise or outdated tools to track potential candidates for vacant positions. Even if few agencies used ATS tools, they would use it only to post job ads to job boards or social channels manually. In addition, the agencies would manually go through all the job boards and candidate databases, and call them individually to inform them about the posting or set up interview dates and times. It was highly time-consuming and tiring. The productivity level was too low as compared to today’s automated and intelligent ATS.

Modern Applicant Tracking System

Leaving tradition behind, the recruitment-technology domain has added new aspects and innovative features, making ATS the core of the recruitment industry. It has embraced multiple processes of accessing and distributing in genres like social networking via Whatsapp and video conferencing. Given all these developments and innovations, it has become extremely easy for an HR leader to stay up to date.

Let’s have a sneak peek at the improvements that ATS has brought in recent years that have reached the next level of excellence and automation.

Features of modern ATS

ATS Will Begin to Look and Act More Like Social Network

For a long time, ATS was stuck in the “call” with the client phase, representing candidates as little more than names and tokens of information. Now, however, the ATS is entering its Linkedin and other social media phase, ATS will begin to look and act more Like a Social Network.

As more and more people rail against the ATS’s overemphasis on keywords and are finding ways to present fuller pictures of candidates as human beings. Soon enough, a candidate’s presence in an ATS will be more like a portfolio than a traditional ATS database. Candidates will be able to upload their photos, and of course, explain their experiences and qualifications in much more detail.

Applicant Tracking Systems have become more user-friendly

It is a known fact that Applicant Tracking Systems have now become more user-friendly and recruiters do not have to undergo any specific training course to make effective use of them. Modern-day ATS solutions feature a highly effective user interface along with simple-to-use control buttons to ensure that HR professionals can easily create efficient workflows and keep a constant check on the hiring process without any difficulty.

There is a rise in AI-based Applicant Tracking System

HR professionals worldwide have begun harnessing the power of AI-powered Applicant Tracking Software to optimize the efficiency of their recruitment process. Unlike previously, ATS software-driven by AI is making it easier for recruiters to navigate tasks like live interview scheduling, Feedback mechanism, and enabling them to give better job recommendations, thereby giving a noteworthy boost to their hiring endeavors. This way modern-day HR managers can easily source exceptionally skilled passive job candidates, fill vacant positions faster, and significantly remove bias from the hiring process. That is one of the major points in the future of the applicant tracking system.

Applicant Tracking Software now have deep integration capabilities

Nowadays, the majority of ATS solutions come packed with excellent deep integration capabilities to ensure better functionality around the clock. The best part about an integrated ATS solution is that it reduces the total amount of time spent onboarding new workers and gives deeper insights to human resources personnel that they can use to make improvements in the hiring process. Integration prepares the way for continuous recruiting workflows and helps human resources professionals to remove bottlenecks from the talent acquisition process for producing favorable business outcomes at the earliest possible time.

There is a rise of cloud-based ATS solutions

There was a time when ATS solutions were installed on the company’s system and accessibility was limited only to a couple of users. But with the rise of modern-day technologies in the hiring landscape, most Applicant Tracking Systems are now based in the Cloud. Since the software is hosted virtually, this paves the path for improved flexibility as the solution can be accessed from any location in the globe as long as you have a steady internet connection.

ATS Will Turn Rejected Talents into Future Hires Analytics

The problem with this setup is that there is an assumption that a candidate who isn’t right at this moment won’t be right later on down the line. Many recruiters are already challenging this supposition by nurturing talent pools, which serve as pre-filled talent pipelines. By maintaining relationships with high-quality candidates in the long term, recruiters can more easily find the best talent when positions open up in the future of applicant tracking system.


In an age where the recruiting world is witnessing rapid technological innovations, it would not be wrong to say that the new generations of Applicant Tracking Systems powered by Artificial Intelligence (AI) have emerged as an essential tool for the present-day recruiters looking to drive innovative hiring results. Besides making it simpler for hiring managers to track prospective applicants and precisely match resumes with vacant posts for determining the best fit for the job role, ATS solutions can also work wonders for nurturing recruitment campaigns. Above all, make sure that you pick out the most up-to-date recruitment software for your organization so as to get rid of serious manual inefficacies and expedite the entire talent acquisition process in a minute.

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Namita Velgekar