CRM VS ATS: What’s the difference?

Applicant Tracking System(ATS) and Candidate Relationship Management (CRM) are tools that help recruiters massively. They help them in sourcing, attracting, and hiring the best of talents out there. But what’s the difference between ATS and CRM? In this infographic, we have listed them down briefly.

CRM is used for managing and maintaining long-term relationships with people who are in the pre-applicant stages of their candidate journey. ATS, on the other hand, offers features like maintaining a talent pool, automatically posting job ads on multiple job boards, scheduling interviews with the candidates, shortlisting candidates, and managing their onboarding process. CRM is used in the pre-formal hiring process while ATS is used in the formal hiring process. CRM is majorly used by sourcing recruiters. ATS is mostly used by full cycle recruiters & companies for an end-to-end recruitment process. CRM is designed to find and engage passive candidates. ATS is designed to tailor and automate the complete recruitment process. To know more differences, read our infographic. 

AviaHire’s ATS is a complete end-to-end HR recruitment tool that can streamline all the processes related to recruitment activities in your organization. Book your free demo today! To know more about the latest trends in the recruitment industry, read our blogs on Medium. To know more about ATS, read our blogs on Integrating ATS with HRIS, Traditional RMS VS ATS, and How to use ATS for Employee Referrals

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Hanan Ashraf
A strong believer in the power that words have over people, Hanan works on producing content that is creative but at the same time graspable for readers. A content writer and digital marketing intern, she loves to write about automation, HR, performance management, and employee wellbeing.