What are KPIs?
Key Performance Indicators (KPIs) are quantifiable and qualitative measures of an organization’s performance to see whether the meeting of goals is achieved. These are metrics used to periodically track and evaluate the performance of a business. They are also used to gauge the overall performance of the company in relation to other companies or competitors.
Examples of KPIs
HR KPIs:
- Employee Turnover Rate
- Revenue per employee
- Employee satisfaction
- Training costs
Sales KPI:
- Total Sales Volume
- Sales cycle length
- Sales cost to volume (ratio)
Financial KPIs
- Revenue
- Free cash flow
- Gross Profit Margin
- Net Profit Margin
Marketing
- Traffic
- Cost per lead
- Conversion rate
Customer KPIs
- Customer lifetime value
- Customer acquisition cost
- Abandon rate
