Key Performance Indicators

What are KPIs?  

Key Performance Indicators (KPIs) are quantifiable and qualitative measures of an organization’s performance to see whether the meeting of goals is achieved. These are metrics used to periodically track and evaluate the performance of a business. They are also used to gauge the overall performance of the company in relation to other companies or competitors.  

Examples of KPIs 

HR KPIs:  

  • Employee Turnover Rate 
  • Revenue per employee 
  • Employee satisfaction 
  • Training costs 

Sales KPI:  

  • Total Sales Volume 
  • Sales cycle length 
  • Sales cost to volume (ratio) 

Financial KPIs 

  • Revenue 
  • Free cash flow 
  • Gross Profit Margin 
  • Net Profit Margin 


  • Traffic 
  • Cost per lead 
  • Conversion rate 

Customer KPIs 

  • Customer lifetime value 
  • Customer acquisition cost 
  • Abandon rate 


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Hanan Ashraf
A strong believer in the power that words have over people, Hanan works on producing content that is creative but at the same time graspable for readers. A content writer and digital marketing intern, she loves to write about automation, HR, performance management, and employee wellbeing.